Privacy Policy

1. Personal Data We Collect

To process custom mobility orders, configure frame specifications, and provide support, we gather necessary client details:

• Identity & Contact Data: Full name, shipping/billing addresses, telephone numbers, and email address.
• Technical & Fitting Specifications: Anatomical seating dimensions, wheel camber requirements, and frame customization preferences submitted during configuration.
• Financial & Payment Details: Transaction records processed via encrypted Level-1 PCI gateways (we never retain full credit card numbers on local servers).
• Device & Telemetry Data: IP addresses, browser types, and session analytics collected via essential system cookies.

2. How We Use Your Data

Your information is processed strictly to fulfill orders, ensure medical device precision, and comply with legal requirements:

• Fulfilling orders, custom manufacturing setups, freight packaging, and direct dispatch.
• Sending shipping confirmations, real-time tracking updates, and post-delivery setup guidance.
• Maintaining medical compliance records required for custom active wheelchairs under European and international health regulations.
• Preventing transactional fraud and securing Google Merchant Center shopping checkouts.

3. Authorized Data Processors

We share data exclusively with verified third-party processors required for business operations and logistics:

4. Cookies & Tracking Technologies

We utilize cookies to maintain cart contents, remember user preferences, and analyze anonymized site traffic.

You can manage or disable cookie preferences directly through your browser settings. Essential session cookies required for secure shopping cart processing cannot be disabled.

5. Security Standards & Data Retention

We enforce technical and organizational safeguards—including 256-bit SSL encryption, firewalls, and restricted administrative access—to protect your personal information.

Client order history and custom fitting records are retained for the duration required by medical device tracking standards or until an erasure request is executed.

6. European GDPR Rights

Under the General Data Protection Regulation (GDPR), European Union and UK residents hold the following rights:

• Right to Access: Request a digital copy of all personal records held in our databases.
• Right to Rectification: Request immediate corrections to incorrect identity or order details.
• Right to Erasure: Request permanent deletion of personal data ("Right to be Forgotten").
• Right to Restrict Processing: Limit how we process specific personal information.

7. California Privacy Rights (CCPA / CPRA)

California residents maintain specific rights regarding personal data disclosure and control. Prime Wheelchairs does not sell, rent, or trade personal information to third parties.

California clients may submit a formal request for information categories disclosed to third parties during the preceding 12 months using the Privacy Request Form below.

Data Controller Office